It's the first day of the Amazon Prime Day sale. The extended event will last through Friday this year. Kim Peiffer, director of features and special projects for Forbes Vetted, joins CBS News to talk about the best available deals.

Amazon Prime Day has started, offering shoppers rare discounts and all-time low prices on a range of high-demand products, including electronics, home goods, and personal care items. Notable deals highlighted include the Yeti Hopper Flip 8 portable cooler, Samsung Galaxy Watch 7, Shark Smooth Style Heat Comb and Blow Dryer Brush, Apple Watch Series 10, and the Samsung Frame TV, with some items expected to sell out quickly due to limited stock and significant price reductions.

Competing retailers such as Walmart and Target are also hosting their own sales events, contributing to one of the largest shopping periods of the year. While Amazon typically offers the steepest discounts, access to these deals requires a Prime membership, whereas Walmart and Target sales are open to all shoppers.

Amazon Prime Day underway, here are some of the best deals

Well, if you're looking to do some shopping, it is the first day of the Amazon Prime Day sale. The extended event will last through Friday this year. It's expected to drive a record $23.8 billion in e-commerce sales, according to a forecast by Adobe. And competing retailers are also joining in on the deals, contributing to one of the biggest sales events of 2025. For more on this, Kim Pfeiffer joins us now. Kim is the director of features and special projects at Forbes Vetted. Kim, I don't know if my credit card is ready for this, but what deals do you have your eyes on that will give way to the biggest savings for consumers? Yes. Thank you for having me. Get your credit cards ready because the sales are happening now. We are seeing rare discounts and all-time lows on bigger ticket items this year, which is likely happening as brands try to encourage shopping in the face of economic uncertainty. So this includes products like LED face masks, TVs, Apple products, and robot vacuum cleaners, just to name a few. You mentioned some of the deals right there that people should jump on, but are there any that people should really work towards before they sell out? And how much of these are really sales versus people marking up prices and then bringing them back down for the sale itself? Yes. Good question. So we have been combing through these deals all morning, all yesterday, all weekend, trying to find the absolute best deals to be had, and more importantly, which deals are going to sell out the quickest. We do see consistently that certain items sell out year after year for Prime Day, so you want to keep close attention to those special deals. Some that we're particularly excited about this year that you should add to cart now if you're going to purchase is the Yeti Hopper Flip 8 portable cooler. So Yeti is a popular brand people flock to during major sales events, and this is actually the first time that the cooler has ever gone on sale on Amazon. So it's now $150, regularly $200, so it's 25% off. The Samsung Galaxy Watch 7, this is actually the lowest price the smartwatch has dropped to at Amazon, on sale now for $159.99. And we have the Shark Smooth Style Heat Comb and Blow Dryer Brush. So styling tools, always a big one for Amazon Prime Day. They're a very hot commodity, and this Shark model is actually at its lowest price ever right now as well. It's $69.99. We anticipate that will sell out soon. Also the Apple Watch Series 10, this is the newest Apple Watch, and it's on sale for its lowest price ever, so it will likely sell out fast. It's right now $279.99, and it's usually $399, so it's 30% off. And then the Frame TV, this one I want to buy myself. The 55-inch actually right now only has a couple left in stock, but it's 47% off right now, and it's a big-ticket item. It's usually around $1,500. It's now priced at $797.99. So if you're interested in that, I would buy it now. And Kim, it's not just Amazon. How much competition are Walmart and Target playing here with their savings events today? Yeah, so they're also running savings events as well. I would say that Amazon usually has the best deals and the most percentage off, but you do have to have an Amazon Prime membership to get those deals. Whereas the Walmart and Target sales, you can access for free. And you also have that two-day free Prime shipping, so it gets you your items fast. All right. A lot of people spending their lunch hours looking online today. Kim Pfeiffer, thank you very much. Thank you.

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