CNBC's Eunice Yoon reports on news regarding a new trend in Seoul following the success of KPop Demon Hunters.

K-pop Demon Hunters, an animated film distributed by Netflix, has surpassed 325 million views and become a cultural phenomenon, drawing large crowds and inspiring collaborations with local theme parks in South Korea. The film's popularity underscores the global influence of the $10 billion K-pop industry and has introduced new audiences to decades of K-pop music.

Major K-pop acts such as BTS and Blackpink continue to achieve record-breaking milestones, with BTS planning a comeback and Blackpink confirming a new album. Investor enthusiasm has surged, raising the share prices of South Korea's leading K-pop companies as the industry expands its cinematic and musical footprint worldwide.

$10B K-pop industry sees cinematic takeover

Well, from viral streaming to Halloween domination, K-pop Demon Hunters is slaying. The animated Netflix hit is smashing records, racking up hundreds of millions of streams and setting new trends. Our Eunice Yoon is in Seoul exploring how this runaway success is rewriting the playbook for South Korea's music and entertainment industry. Crowds of people waiting for hours to be a part of the K-pop Demon Hunters craze. K-pop Demon Hunters collaborated with a local theme park here in South Korea to create this zone, featuring its most viewed title of all time. The Sony animated film, now distributed by Netflix, has exceeded 325 million views. But the movie's success represents a much larger sensation, the $10 billion K-pop industry. Agnes Lee helped cast the movie and scout locations from Seoul. K-pop and K-culture was such a huge and important part of this movie. We want it to be authentic. This street has its own K-pop version of the Avenue of the Stars, with bear statues representing artists who built K-pop into a global phenomenon, artists like Psy. Psy's Gangnam Style became YouTube's most watched video in 2012. Since then, other K-pop acts have run up impressive numbers, too. BTS' song, Dynamite, has topped 2 billion streams on Spotify. Blackpink holds the record for highest grossing tour by a female group. And now K-pop Demon Hunters fictional bands are slaying the global music charts. Danny Chung is a K-pop producer and the voice behind the film's Baby Saja. I think people watched K-pop Demon Hunters in spite of that K-pop in the title. And then after watching it, they realized, oh, wow, I'm a K-pop fan. And now there's a whole back catalog of, you know, three decades of K-pop music that they have to, you know, dive into. Enthusiastic investors have pumped up the share prices of South Korea's big four K-pop companies, hoping for an even more explosive future. And beyond K-pop Demon Hunters, investors are preparing for some big acts. Blackpink has confirmed a new album and BTS is planning to make a comeback next year after members serve their mandatory military service here. And guys, I'm currently in a shopping area called Myeongdong, which is K-pop central. So, yes, music is blasting right now at 630 in the morning.

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