Tras la muerte de la leyenda de la moda Giorgio Armani, que mantuvo su empresa ferozmente independiente, Fiona Jones explica lo que podría venir a continuación para esta marca de lujo.

Milan

Giorgio Armani, who maintained sole control over his globally renowned fashion brand for more than five decades, has died at the age of 91. His passing leaves questions about the future direction of the company, which he kept fiercely independent and managed both creatively and administratively until his death.

Industry experts note that Armani's legacy and the brand's strong identity remain significant assets. Armani had no children but established a foundation and drafted new bylaws to ensure a smooth succession and ongoing independence. The foundation and other heirs are expected to play key roles, with further details anticipated when Armani's will is opened. The company may see multiple creative leads rather than a single visionary, reflecting the collaborative approach Armani fostered in recent years.

¿Qué le espera al imperio de la moda de Armani?

El diseñador Giorgio Armani ha dejado tras de sí un legado perdurable en el mundo de la moda y una reputación mundial. más de 50 años, pero su muerte plantea interrogantes sobre el futuro de la marca italiana. que mantuvo ferozmente independiente. Armani, que murió a los 91 años, era el único accionista mayoritario de la empresa y mantuvo un férreo control sobre ella. creativo y de gestión hasta el final. La combinación de talento y perspicacia empresarial de Armani hizo que la empresa generara unos 2.700 millones de dólares. de facturación anual. Aunque los beneficios se redujeron durante una recesión más amplia, los expertos del sector afirman que que la marca mundial sigue siendo muy atractiva. El director de estilo de WWD, Alex Badia, dijo que esto se debe a que su identidad sigue siendo muy poderosa. Su legado es tan fuerte. Su visión es tan única que no creo que necesiten una nueva fase de diseño. Solo necesitan continuar la marca, el legado. Armani no tuvo hijos, pero le sobreviven miembros de su familia y colegas de toda la vida. que trabajaron estrechamente a su lado. A pesar del atractivo de la marca, los expertos afirman que un acuerdo a medio plazo sería poco probable. Armani redactó los nuevos estatutos de la empresa que entrarán en vigor a su muerte. En ellos se principios para los beneficiarios, incluyendo, cito, un enfoque cauteloso a las adquisiciones. Es posible que en las próximas semanas, cuando se abra el testamento de Armani, se conozcan más detalles sobre sus planes. El diseñador creó una fundación en 2016 para garantizar una sucesión fluida y la independencia continuada de la empresa, que, según dijo un año después, sería dirigida por tres nominados designados por él. Añadió que tras su muerte la fundación obtendría una mayor participación en la empresa junto a otros herederos. Habiendo expresado su deseo de que colegas cercanos y familiares tomen el relevo, funciones que necesitarán presidente y consejero delegado. Elegir la estructura creativa adecuada puede ser más complicado, especialmente, dijo Badia, debido a su enfoque de alto concepto de la marca. La idea de que no sólo vistes Armani, sino que comes un plato Armani, comes bombones Armani, te sientas en una silla Armani, es todo un mundo. Y luego el hecho de que abriera incluso hoteles que ahora parece ser lo que hay que hacer, pero él lo hizo entonces. Fue el primero. Armani tuvo un colaborador tanto en su colección femenina como en la masculina y los expertos dicen que podría haber múltiples líderes creativos en lugar de un solo visionario.

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