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The Air Jordan turns 40

CBS News · 2 months ago
CBS News
CBS News
2 months ago

The Air Jordan sneaker turns 40 this year. Luke Burbank traces the origins of the iconic shoe back to NBA legend Michael Jordan's first meeting with Nike, then a relatively small sneaker company in Oregon.

Breakdown
  • More than 200 people lined up in Queens, NY, to buy the Air Jordan on its 40th anniversary.
  • Michael Jordan initially hesitated to meet with Nike before signing a landmark $2.5 million deal. 23s
  • Nike sold $126 million worth of Air Jordans in the first year, far exceeding expectations. 1m 19s
  • The Jordan brand is now a standalone division within Nike, generating $7 billion annually. 2m 27s
  • Michael Jordan remains integral to the brand's operation and creative direction. 3m 14s
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