Meta está a punto de convertir tus conversaciones con su asistente de inteligencia artificial en parte de su maquinaria publicitaria. Los datos de tus chats determinarán el contenido que veas, y la mayoría de los usuarios no podrán excluirse. ¿Qué significa esto para tu privacidad?

Meta is set to use data from user interactions with its AI chatbot, Meta.ai, to personalize advertising across its platforms, including Facebook, Instagram, and WhatsApp. Users will not be able to opt out of this data collection, except in regions such as the UK, the European Union, and South Korea, where regulatory barriers prevent the rollout.

While Meta claims it will not use sensitive topics like religion, mental health, or sexual orientation for ad targeting, privacy experts remain concerned due to the company's history of data misuse and regulatory fines. Experts advise users to avoid discussing sensitive matters, refrain from sharing personal information, and consider unlinking their accounts to limit data sharing.

Cómo Meta convierte los chats de IA en beneficios

Imagínate, estás preguntando al chatbot de IA de Meta cómo resolver una pelea con tu pareja. Un poco más tarde, empiezas a ver anuncios de abogados especializados en divorcios y terapia de pareja. Espeluznante, ¿verdad? Tus chats con Meta.ai pronto se utilizarán para segmentar anuncios, y ni siquiera puedes optar por no hacerlo. Crees que estás chateando con un bot útil, pero en realidad estás alimentando un motor de anuncios. Si utilizas Meta.ai en Facebook, Instagram o WhatsApp, tus chats influirán directamente en los anuncios. Y verás publicaciones relacionadas, carretes y grupos de Facebook. Digamos que le preguntas a Meta.ai cuál es la mejor época para visitar Japón. Probablemente verás anuncios sobre ofertas de vuelos, seguros de viaje o venta de maletas. Meta.ai dice que tienes el control, pero lo que quiere decir es que puedes modificar lo que ves, no lo que ellos recogen. Porque usted no puede optar por no tener sus chats AI utilizados para la personalización. Y si tus cuentas están vinculadas en el centro de cuentas de Meta.ai, un chat puede afectar a los anuncios de todas las aplicaciones. Este cambio se implementará para la mayoría de los usuarios en todo el mundo, excepto para el Reino Unido, la Unión Europea y el Reino Unido. o Corea del Sur debido a los obstáculos reglamentarios para Meta. ¿Por qué lo hace Meta.ai? Con los anuncios ganan dinero. Utilizar los datos de los chats de IA hace que la segmentación sea más precisa. Ahora mismo, los anuncios no aparecerán directamente en los chats. Pero en el futuro podrían incluirse recomendaciones de productos o servicios de pago. Otros gigantes tecnológicos van en la misma dirección. Meta.ai planea que los usuarios compren directamente en el chat GPT y se lleven una parte de los beneficios. Google también ha anunciado que incluirá anuncios en sus búsquedas basadas en IA. Pero, ¿qué pasa con la privacidad? Meta.ai afirma que no utilizará temas sensibles como la religión, la salud mental o la orientación sexual. para la segmentación de anuncios. Pero los críticos dicen que una mera promesa no es suficiente. Meta.ai tiene un largo historial de escándalos relacionados con la privacidad. Piensa en Cambridge Analytica, donde se hizo un mal uso de los datos de los usuarios. La empresa también ha sido multada varias veces por incumplir la normativa de datos de la Unión Europea de la Unión Europea. Los expertos advierten de que esto no es sólo personalización, es vigilancia, especialmente preocupante para usuarios jóvenes o personas con escasos conocimientos digitales. Incluso los chats casuales pueden revelar patrones. Lo que compras, cómo te sientes, lo que necesitas. Los chatbots de IA podrían atraernos con la ilusión de la privacidad. ¿Nos espiarán pronto los chatbots para saber lo que queremos? Te estarás preguntando, ¿debería dejar de usar Meta.ai? Bueno, podrías. O simplemente echa un vistazo a estos tres consejos para proteger tus datos. Evita los temas delicados en los chats de Meta.ai, como la salud, el dinero o las relaciones. No compartas información personal como tu dirección o número de teléfono. Y desvincula tus cuentas en el centro de cuentas de Meta. Así es como se hace. Meta.ai puede parecer un asistente inteligente, pero también es un recolector de datos. La próxima vez que chatees, pregúntate: ¿quiero que esto se convierta en un anuncio? Mantente crítico. Hasta pronto.

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