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Euronews

Are TikTok, Gen Z responsible for luxury boom in European market?

Euronews · 1 month ago
Euronews
Euronews
1 month ago

Despite the global slowdown in the luxury goods sector, Europe is showing growth. In 2024, the value of the market in the region increased by 3% and reached almost €110 billion. What is behind this paradox?

Breakdown
  • Millennials and Gen Z prefer authenticity and values over perfect campaigns.
  • TikTok is a key platform for engaging the new generation of consumers. 7s
  • Brands like Hylak and Inglot use TikTok effectively in the Polish market. 1m 7s
  • Authentic communication on social media influences purchasing decisions. 1m 24s
  • Luxury is evolving to focus on brand values and relationships, not just products. 1m 50s
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