CNBC’s Melissa Repko reports on why the retail giant Target is struggling these days.

Target has experienced a significant decline in its stock value, falling more than 30 percent over the past year and dropping to less than half of its all-time high from 2021. Customers, former employees, and suppliers report that Target has lost many of the unique qualities that once set it apart, such as neat stores, unique merchandise, and friendly staff. Shoppers are now encountering more out-of-stock items and distracted employees, partly due to the focus on fulfilling online orders.

The retailer is also grappling with increased competition, particularly from Walmart, which has adopted strategies similar to Target's. Operational issues, such as higher theft leading to more products being locked up, have further complicated the situation. With CEO Brian Cornell expected to depart soon, uncertainty remains about the company's future direction, though there are plans to return to Target's original 'cheap chic' image.

Why Target is struggling to win over shoppers and investors

Retail stocks across food and apparel some of the worst performers in the S&P 500 this year on concerns over tariff costs and consumer pressure. And that mystery stock we showed you before the break that would be Target more than cut in half since it's all time high back in 2021 down 30 percent over the last year alone. Our Melissa Repco is here to break down what's so off target. Melissa what what exactly has gone wrong here. Hi Sarah. So I spoke to customers former employees suppliers and the common theme that came through is is that Target has lost a lot of the unique qualities that made it stand out from the retail pack. Things like neat stores unique merchandise and having very friendly employees. Now a lot of them when they go to the store are finding out of stocks. They're noticing that employees are distracted by filling online orders. And then all that is on top of that. Target is dealing with the fact that it's facing stiffer competition and with its rollback of D.I. It has backlash to that as well. Sarah. I stuff. I mean it's a lot of noise. They had a lot of the problems with theft and now how a lot of the products are locked up. I just wonder how much of it is is Target specific and how much of it is sort of general broad big box retail issues right now. You know if you look at Walmart the performance between Target and Walmart is very jarring. And if you also look at the fact that Walmart's launched a lot of brands that frankly look like they would fit on a Target shelf. It just shows that many other retailers have caught up and riffed off of the playbook of Target. And so Target's having more execution issues lately on top of an environment where it's tougher to sell discretionary merchandise. So what's the plan for fixing it. What is Brian Cornell doing to turn it around. Brian is expected to leave the company pretty soon which is also adding another layer of questions to Wall Street right now because he had extended his contract for three years and that is expected to wind down this fall. So his successor will really be the one that will be fixing the company. That being said the company has spoken a lot about getting back to kind of the vintage tarjay the kind of image it had as a cheap chic retailer where you walked in for one thing and walked out with 10. And that's really the formula that's been broken recently where people are not having that sort of walk through the store and walking out with as much as they used to. And store traffic and average ticket was lower in the most recent quarter. Carl.

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Breakdown