Name: Whats behind the rise of rebate-hunting influencers and content
Uploaded: 2025-11-24T14:47:29.003Z
Duration: 2 min 15 s
Description: More people on social media are following influencers who share videos of themselves finding deals on products. Experts say it’s a sign of the times, and that it will continue.

More people on social media are following influencers who share videos of themselves finding deals on products. Experts say it’s a sign of the times, and that it will continue.

Toronto

Social media platforms are seeing a rise in content where influencers showcase deals and rebates from discount retailers such as Dollarama. These videos, often referred to as 'Dollarama Finds,' attract significant engagement as consumers look for ways to save amid increasing grocery prices and economic uncertainty.

Experts note that influencers provide a valuable service by locating and sharing savings opportunities, which benefits both their audiences and their own follower growth. The trend is expected to persist as long as economic volatility and high living costs continue to influence consumer behavior.

What's behind the rise of rebate-hunting influencers and content

There's a chance you've probably seen videos like these online. If you're a fan of Dollarama, like myself, I just found a two-floor location, so let's see what they've got. This type of content is called Dollarama Finds, where influencers come across a good deal and then make videos showing them off to their audience. But it's not exclusive to Dollarama, because if there are savings out there, influencers want their audience to know. There's so much more that Dollarama has to offer. For example, the food section, you can find condiments, you can find canned goods, bread, and especially in this economy and with grocery prices rising, I feel like a lot of us have to resort to Dollarama. Kanan also creates other types of content, but she says she gets the most engagement from these kinds of videos. I do get a different type of audience, kind of these people that are looking for sales and stuff, but I've gotten so much good traction, a lot of followers from these videos. Experts say influencers are doing consumers a service by tracking down rebates for their audience. They're doing the shopping for you. So they're looking around, searching for those deals, and of course, they have a vested interest in finding the best deals because then they'll get the followers. So it is a valued service, and it's something that consumers are wising up to more and more. Adding that it's a sign of the times, and the rising cost of living is spurring the popularity behind these videos. A lot has to do with the fact that these price increases have been fairly sudden. The volatility that's occurring south of the border is certainly having its influence over here. We also know that the countermeasures that our own government is employing is also having an impact on pricing. And as a result, consumer perception has changed over the past few decades, and people feel more comfortable buying products in places they're not used to. They know that regardless of where they're buying the product, if it's a branded product, it's a name, it's going to be the same, whether it's a retailer X, Y, or Z. So they're looking for the low-cost alternative. Certain merchandisers, it's not that they have cheaper product, they price them lower because their operating expenses are lower. Soroka says this trend won't die down anytime soon. As long as the economy remains uncertain, people will continue searching for the best bang for their buck.

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