The National Hockey League has struck multiyear deals with Kalshi and Polymarket, becoming the first major American sports league to agree to work with the prediction market platforms.

New York

The National Hockey League (NHL) has entered into partnerships with prediction market platforms Kalshi and Polymarket, both of which are regulated by the U.S. Commodity Futures Trading Commission (CFTC). The league sees these collaborations as a way to increase fan engagement and ensure that it has a role in shaping the types of prediction markets offered to consumers.

NHL representatives emphasized the importance of integrity and regulatory compliance in these partnerships, noting that the agreements include provisions for data sharing, integrity monitoring, and player protection. While acknowledging ongoing regulatory challenges at the state level, the NHL stated that federal regulation was a key factor in moving forward with these deals.

NHL first league to strike deals with prediction market companies

How did this deal come about. Did they approach you. Did you approach them. Well thanks first for having me on. We've been following the prediction markets for quite some time. And in our efforts in that area certainly we're very interested with Kashi and their growth and what they were doing in the United States and the opportunity that we saw to partner with predictive markets to help grow the sport grow engagement with our sport. Polly Market in September became federally regulated by the CFTC as well. And knowing that those two were going to be the major players we felt in the marketplace. We tried to strike deals with both of them which is often difficult. But we were able to succeed. Two great partners and couldn't be happier to have both of them. And what we think this does for the NHL and growing engagement but also allows us to participate with those two companies in helping build what markets they're going to use and make sure that the NHL is part of that as opposed to not being part of it which is really important. Keith there are still questions about whether prediction markets are just another form of sports gambling. And there are legal challenges from state regulators that are pending. Did any of that give you pause. Well certainly we evaluate in all of our partnerships what might be going on in the environment. Understanding that there are regulatory challenges and things like that. You know we come back to the fact that at this point in time it is federally regulated by the CFTC. And that was really the barometer for which we were proceeding with these partnerships. The integrity the integrity monitoring services that they use all of the checks and balances. We saw this as an opportunity again for the NHL to partner with these two companies who again are federally regulated by the CFTC. Some other leagues have been more circumspect. The MLB wrote to the CFTC asking for an integrity framework that would involve data sharing more visibility among other things. Is data sharing and visibility into potential threats something that the NHL has negotiated with calcium poly market. Absolutely. Not only is integrity paramount to what we're doing it's also paramount to our partners. Part of that is providing authentic data. It's authentic. Using our IP. And that's why we feel it's much more important to be part of this regulated market than not to be. It allows us to determine with our partners what prediction markets we want them to provide to consumers. The other part is we're both very looking at using integrity monitoring services to make sure that there are no issues in that area as well. And from the standpoint of you know what we are trying to accomplish you know social responsibility in in how we look at player protection. All of that is part of our agreements with calcium and poly market to make sure that we are doing the right thing for consumers.

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