Name: Fanatix launches entertainment studio with Tom Brady as key partner
Uploaded: 2026-01-15T11:12:21.800Z
Duration: 1 min 11 s
Description: Sports merchandising company Fanatix has launched Fanatix Studios in Inglewood, partnering with Tom Brady. The new venture will produce sports documentaries and major event films, including projects for the LA28 Olympics and the 2026 ESPYs.

Sports merchandising company Fanatix has launched Fanatix Studios in Inglewood, partnering with Tom Brady. The new venture will produce sports documentaries and major event films, including projects for the LA28 Olympics and the 2026 ESPYs.

Inglewood

Fanatix, known for its sports merchandise, has expanded into entertainment by launching Fanatix Studios in Inglewood. Tom Brady is a key partner in the new venture, which aims to produce original sports content, including a multi-part documentary featuring Brady himself.

The studio's initial projects also include the official film for the LA28 Olympics and production for the 2026 ESPYs, in collaboration with OBB Media. Fanatix founder Michael Rubin highlighted Brady's competitive spirit as a driving force behind the partnership, emphasizing the goal of bringing fans closer to the action.

Fanatix launches entertainment studio with Tom Brady as key partner

Fanatix is expanding beyond jerseys into entertainment. The sports merchandising giant launched Fanatix Studios this week in Inglewood with Tom Brady as a key partner. I'm competitive and I want to perform well and I thought talking with Michael Rubin and Raddy, you know, we thought this was a great place for us to start. And it's good to give a few people some behind-the-scenes access and what it really takes to prepare yourself. But there's gonna be a lot of great content coming out of this. Brady's multi-part documentary leads the studio's initial projects. Fanatix founder Michael Rubin sees the partnership as a natural fit. Yeah, look, Tom's family and everything we do, what I love about Tom is there's nobody who's just got more of a will to win than he does. And I look at this guy at 48 years old and, you know, I mean, he said it to me today, he's like, I could still beat any quarterback in the NFL today. And, you know, that's his mentality and he's right about that. And he's got that same mentality in business and a partnership. So, you know, we're honoured to do all the things we do with him. The venture with OBB Media will also produce the official LA28 Olympic film and the 2026 ESPYs. Fanatix is betting big on bringing fans closer to the action.

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