Name: BMW outpaces German rivals
Uploaded: 2025-11-05T18:55:15.672Z
Duration: 1 min 36 s
Description: BMW appears to defy the industry downturn. While profits at VW, Mercedes and other major carmakers are slipping, the Munich-based automaker says its third-quarter profit has leapt to €1.7 billion. But there’s a catch.

BMW appears to defy the industry downturn. While profits at VW, Mercedes and other major carmakers are slipping, the Munich-based automaker says its third-quarter profit has leapt to €1.7 billion. But there’s a catch.

Munich

BMW reported a threefold increase in third quarter profit compared to the previous year, although last year's results were negatively affected by a major recall. Despite this one-off effect, BMW has outperformed rivals Mercedes-Benz and Volkswagen's Audi division, increasing global sales to 1.8 million vehicles in the first nine months of the year.

Analysts attribute BMW's strong position to its consistent long-term strategy, while competitors have struggled with strategic shifts. However, BMW is not immune to global market pressures, particularly in China, where intense competition from domestic brands has led to flat sales in the most recent quarter.

BMW outpaces German rivals

BMW's third quarter profit has tripled compared to the same time last year. The trouble is, it's coming from a low base. Last year's numbers were dragged down by the recall of defective brakes from a supplier, which heavily impacted results, and making the increase this year look stronger than it really is. Still, even without that one-off effect, the Bavarian carmaker is holding up better than most of its rivals. While Mercedes-Benz and VW's Audi division delivered fewer cars in the first nine months of the year, BMW managed to increase its sales to 1.8 million vehicles worldwide. BMW earned 5.7 billion euros in the first nine months, Mercedes earned just 3.9 billion, and the much larger Volkswagen Group, including Audi and Porsche, earned 3.4 billion. Analysts at Ferdi Research say BMW's stronger position comes from its consistent long-term strategy, saying Mercedes' rushed shift toward luxury backfired, while Porsche's big bet on electric cars is now forcing the company to backtrack. But even BMW isn't immune to the global slump. In China, the world's biggest car market, more than a hundred domestic brands are fiercely competing for buyers, rapidly eating into the Germans' market share. For BMW, sales in China were essentially flat in the last quarter alone.

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