Name: Agritechnica trade show highligths farmings digital future
Uploaded: 2025-11-13T22:07:54.081Z
Duration: 3 min 12 s
Description: Digitalization and artificial intelligence are increasingly finding their way into agriculture. But some farmers feel overwhelmed by the change and high start-up costs.

Digitalization and artificial intelligence are increasingly finding their way into agriculture. But some farmers feel overwhelmed by the change and high start-up costs.

Berlin

The Agritechnica trade show in Berlin presented a range of new technologies aimed at modernizing agriculture, such as electric tractors with swappable batteries, drones for targeted spraying, and autonomous vehicles capable of performing various farm tasks. Companies demonstrated how artificial intelligence can distinguish between crops and weeds, and how digital systems can assist with precise irrigation and fertilization.

Despite the promise of these innovations, the adoption of digital technology in agriculture faces hurdles, including high investment costs and the need for farmers to adapt to new systems. Support programs and pilot projects are helping farmers transition gradually, with the hope that digitalization and automation will also attract younger generations to the sector.

Agritechnica trade show highligths farming's digital future

In the future, tractors like this small electric one from Onox might be a more common appearance on farms. At Trade Fair Agritechnica, the young German company is demonstrating its battery exchange system. While one battery is charging on the farm, the tractor continues to work with another. But Onox must compete with low-cost models coming from China, a leader in the world demobility market. There are concepts from all over the world, globally, and we simply distinguish ourselves by looking at the workflow on the farm and asking ourselves what added value we can deliver. One of the attractions at Agritechnica 2025 are drones of all sizes and functions. For example, they can spray weed killer in areas that are difficult to access. Another attraction is autonomous vehicles. Some are available for as little as 5,000 euro, while others cost upwards of 200,000 euro. They can irrigate fields, apply fertilizer, and destroy weeds using lasers. Artificial intelligence helps distinguish weeds from crops, but the latest tech is not for everyone. The younger generation is more enthusiastic, and of course they want to use AI. The older generation is still a bit cautious, but if you use a laser weeder now, it's absolutely necessary to use AI. Digitalization is continuing to make inroads into the agricultural sector. Some companies sell systems for organizing farms, that provide weather forecasts for sensible and precise irrigation, fertilization, and planting. But first, farmers have to familiarize themselves with the new technology. We support farmers in gradually introducing more technology into their operations. But as a rule, the first steps are simply difficult for such a business. Pilot projects can often help. Some companies are looking for pioneers who are willing to rent new autonomous machinery for a limited period. Automating agriculture doesn't just take a week after a tractor is delivered, and you don't just start working with it right away. We want to offer the opportunity to learn how to transition from traditional agriculture to a more automated one, within a few months to a year. Many farmers are also put off by the high costs of innovative machines and systems. There are many, many products available today, and many developments that are likely to involve high investment costs. And you don't know yet whether they'll pay for themselves in the end, but there are also simple entry-level products that you can start with. That's why I always advise farmers to start with something inexpensive and see how it goes. Still, digitalization and automation has the potential to address one issue faced by farms – a shortage of young talent. Technology reminiscent of video games and robots might generate more interest. For more UN videos visit www.un.org

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