A new wave of DIY marketing: Small businesses take to TikTok
Euronews · Current
Euronews
Current
It might seem that in an age of mass production and advanced technology, the handiwork of artisans is doomed to failure. Nothing could be further from the truth, say traditional entrepreneurs who have found their niche in social media.
Breakdown
- Social media platforms like TikTok are now widely used by younger generations and for digital culture.
- Traditional craftsmen use social media for business purposes, including promoting their work. 30s
- Artisans use these platforms to understand customer opinions and expectations. 1m 9s
- Social media enables small businesses to reach global markets beyond their local regions. 1m 24s
- Over 900 million craft-related videos have been posted to TikTok, showing the platform's global appeal for traditional craftsmanship. 1m 32s