Footwear brand Vans unveils fresh kicks at Milan Design Week 2025. Reimagining the “Old Skool” design, the sneakers are inspired by soundwaves and were celebrated during an immersive sound and light installation held in the city.
Breakdown
- Vans uses its FutureMake platform to reimagine the Old Skool sneaker. 5s
- The new design is inspired by sound waves, frequencies, and sonic vibrations. 13s
- The installation is named 'Checkered Future Frequency Manifest.' 23s
- Vans collaborated with Willa Perrone to bring the experience to life. 28s
- The installation aims to offer a transformative and personal experience. 44s