Name: UK bans junk food ads to fight childhood obesity
Uploaded: 2026-01-06T18:33:50.711Z
Duration: 1 min 36 s
Description: In an effort to combat childhood obesity, the United Kingdom has banned daytime TV and online ads that promote junk food. The health ministry says this could recede by 20,000 the number of children living with obesity.

In an effort to combat childhood obesity, the United Kingdom has banned daytime TV and online ads that promote junk food. The health ministry says this could recede by 20,000 the number of children living with obesity.

London

The United Kingdom has introduced a ban on advertising unhealthy foods, such as soda, fast food, and ice cream, online at all times and on television before 9 p.m. The measure is intended to reduce children's exposure to foods high in salt, fat, and sugar, as part of efforts to combat rising childhood obesity rates.

Health advocates have supported the move, although some critics point out loopholes, such as the continued allowance of outdoor advertising and brand ads that do not show the unhealthy products. The government hopes the ban will encourage the food industry to develop healthier options and help address the nation's obesity crisis, which imposes significant costs on health services.

UK bans junk food ads to fight childhood obesity

TV commercials like this one for soda won't be shown anymore. Same goes for ones where you see fast-food pizza, chicken nuggets or ice cream. Such advertising images are now bound at all times online and until 9 p.m. on television in the UK. It's a push to combat the exposure of children to food that's too salty, too fattening or too sweet. For these Londoners, it's a step in the right direction. If my kids see like McDonald's and all that, they want to pull me to McDonald's. So if it's not there, then it's less likely that they will think about it. Well, there's always peer pressure, but anything that will help will be something. In the United Kingdom, one in five children starting primary school or at around the age of five are obese. And that number grows to one in three children by the age of 11. Government officials also say that tooth decay is the leading cause of hospital visits among young children. Health advocates have been calling for such legislation for years. But many lament loopholes in the ban, such as outside advertising is still permitted, as are brands, as long as the unhealthy food is not shown. Potentially unhealthy substitutes to sugar are also allowed. Zero calorie drinks like Coke Zero or Diet Pepsi would all pass this policy. So they would still be allowed to advertise. So there's a question mark about where you draw the line around what is healthy and what is unhealthy. The British government says it hopes the ban will incentivise the food industry to create healthier options, thus helping combat the UK's obesity crisis, which costs health services nearly 13 billion euros a year.

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