Taylor Swift fans are flocking to The Black Dog, a pub in southwest London, after it was name-checked on the U.S. singer's new album "The Tortured Poet's Department."

London

Taylor Swift has inspired her fans to visit The Black Dog, a pub in southwest London, which received a mention on her latest album "The Tortured Poet's Department." Swift's song lyrics recount watching an ex-partner enter the establishment, sparking curiosity and enthusiasm among her fanbase. Swifties wasted no time identifying and visiting the pub, turning it into a pilgrimage site for enthusiasts of the American singer-songwriter.

The mention of The Black Dog in Swift's album has led to a significant increase in visitors to the pub, with fans eager to capture photos and experience a piece of Swift's narrative. Recognized for their dedication, Swift's fans, or "Swifties," utilized social media to spread the word about the location, contributing to what's being termed "Swiftonomics." The pub has reported a notable uptick in business, experiencing one of its busiest days recently and seeing a positive impact on sales attributed to the newfound attention.

In response to the surge of Swift-themed visitors, The Black Dog has introduced items such as a "Swiftie burger," a "Swiftie half pint," and Taylor's versions of their cocktails to capitalize on the wave of publicity. The song that mentions The Black Dog explores themes of heartbreak, betrayal, and the emotional aftermath of a breakup. It has sparked speculation among fans about which of Swift's past relationships, possibly with English actor Joe Alwyn or singer Mattie Healy, inspired the heartfelt lyrics.



Taylor Swift fans descend on London pub name-checked on album

After Taylor Swift described watching an unnamed ex walk into some bar called The Black Dog on his shared location, her fans lost no time in tracking down the London pub. As soon as it came out, we ran downstairs like it was Christmas morning and listened to the album. So big fans and anything we can find with a reference to Taylor Swift we'll go and find it. After the song went live, the first fans were outside in a matter of hours taking photos and spurred by the Swifties, a force to be reckoned with on social media, word has spread and the gastro pub is getting its slice of the Swiftonomics phenomenon. The last four days has been really, really busy. You know, we had one of our busiest Mondays ever yesterday. We've definitely seen an impact on sales, like the Swiftie, the Taylor Swift effect. To capitalise on the wave of publicity, the pub has laid on a Swiftie burger, Swiftie half pint and so-called Taylor's versions of their cocktails. But The Black Dog embodies heartbreak and betrayal in the eponymous song, in which the billionaire pop star, poised but raw, sings of post-breakup grief, a lost bond of trust and an ex-partner moving on to a younger woman, leaving fans to ferociously debate whether the song references English actor Joe Alwyn, with whom she spent six years, or singer Mattie Healy, also English, with whom her relationship was shorter but more recent.

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