Asian fast-fashion giant Shein has said it picked France to open its first permanent physical stores in November. The company's environmental record and discount-driven e-commerce business model have often come under criticism.
Breakdown
- Shein opens its first permanent physical stores in France, starting in Paris.
- The company plans further expansion into other French cities and at fairs. 7s
- Shein shifts from an online-only model to include brick-and-mortar locations. 30s
- Local textile industry representatives criticize the move, citing job losses. 1m 1s
- Shein signs a deal with Pimki to sell online in 160 countries, targeting France as its largest European market. 1m 28s