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France 24

Shein opens first permanent stores in France, sparking backlash

France 24 · Just In
France 24
France 24
Just In

Asian fast-fashion giant Shein has said it picked France to open its first permanent physical stores in November. The company's environmental record and discount-driven e-commerce business model have often come under criticism.

Breakdown
  • Shein opens its first permanent physical stores in France, starting in Paris.
  • The company plans further expansion into other French cities and at fairs. 7s
  • Shein shifts from an online-only model to include brick-and-mortar locations. 30s
  • Local textile industry representatives criticize the move, citing job losses. 1m 1s
  • Shein signs a deal with Pimki to sell online in 160 countries, targeting France as its largest European market. 1m 28s
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