CNBC's Steve Kovach joins 'The Exchange' to report on OpenAI releasing its video generation tool.

San Francisco

The release of Open AI's ChatGPT has accelerated the development of artificial intelligence and warnings about its impact on society.

Rise of AI

OpenAI has unveiled Sora, its new AI-powered video generation tool, designed to transform brief prompts into short, animated video clips. Initially available only to beta testers, Sora represents a significant leap forward in AI technology, offering capabilities similar to producing animations reminiscent of Pixar movies. An example highlighted includes pirate ships navigating around a coffee cup, showcasing the tool's creative potential. 

This release is part of OpenAI's broader initiative dubbed "the 12 days of Sora," which sees the company introducing a new product each day, marking the third day of their rollout. Alongside Sora, OpenAI anticipated the release of ChachiBT, a separate product related to Apple's iPhone. Although planned for immediate release, Apple's ensuing beta version delays have caused uncertainty regarding the exact launch timing.

ChachiBT was announced in June, with expectations for its debut being high due to its integration with Apple's iOS system and its broad user base. OpenAI is readying itself for a week of significant product rollouts aimed at expanding accessibility to millions globally via the iPhone platform. 



OpenAI releases AI video generation tool Sora

We've got a news alert on OpenAI. Steve Kovac. Steve, is this another 12 days of whatever? 12 days of shit-miss. So, merry shit-miss to you, Kelly. And this is coming from OpenAI. They just released Sora. This is the highly anticipated video generation tool that OpenAI teased a number of months ago. And it's been really curious about when this thing was actually going to launch. It was only for beta testers. What it lets you do, Kelly, is you give it a brief prompt. We're so used to image generation these days with artificial intelligence. Well, this could do a short video clip. It's an animated clip, 3D animation. It looks kind of like, almost like a Pixar movie. Here's an example of some pirate ships floating around a coffee cup. I mean, there's innovation right there for you. But this is, again, part of a longer tale of what OpenAI has been going through. They're calling it the 12 days of shit-miss. Every day, this is the third day of it, that they're going to have a new product to show off. By the way, another OpenAI product I want to talk about that we were expecting to launch today, that's ChachiBT on the iPhone. It was supposed to come out, or is expected to come out as soon as today. But they just put out, they meaning Apple, put out another beta release. So it's unclear if it's going to happen today or tomorrow. But it's still going to be a very big week for OpenAI, just opening it up to tens of millions of users on the iPhone. And then this really buzzy SOAR product for video, Kelly. Steve, one more time, just what did you say that we thought we were going to get this update from Apple as it regards? This would have been the iOS update that brings ChachiBT to the iPhone, which was announced back in June. And we've been expecting it. We expected it to come today at around 1 o'clock. Hasn't happened yet. In fact, they just put out another version of the beta software that's been tested. So that gives me an indication it's probably not happening today, maybe tomorrow or the next day. But I reached out to Apple asking for some clarification on that one. That's interesting. I'm going to check on Apple shares as well, see if they're moving on that. But, you know, it's a big stock. Steve, thanks for now.

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