Name: New era of in-car entertainment unveiled in Las Vegas
Uploaded: 2026-01-06T20:12:25.401Z
Duration: 3 min 23 s
Description: In-car entertainment and technology provider 3SS has unveiled its new 3Ready Automotive Content Bundle, bringing a smart-TV style viewing experience to drivers and passengers. The platform showcases video content from some of the world’s biggest media brands — including major news publishers through a new partnership with LeadStory.

In-car entertainment and technology provider 3SS has unveiled its new 3Ready Automotive Content Bundle, bringing a smart-TV style viewing experience to drivers and passengers. The platform showcases video content from some of the world’s biggest media brands — including major news publishers through a new partnership with LeadStory.

Las Vegas

A partnership between automotive technology provider 3SS and global news platform Leadstory is introducing a new era of in-car entertainment. The collaboration enables drivers and passengers to access curated news and information from major providers directly through advanced in-car displays.

Unveiled at the CES tech show in Las Vegas, the 3Ready automotive content bundle focuses on delivering short-form, easily accessible, and localized content. This development is expected to benefit both consumers and advertisers, as in-car screen time increases with the rise of electric vehicles and autonomous driving.

New era of in-car entertainment unveiled in Las Vegas

From the freeways of L.A. and the autobahns of Germany to the streets of Singapore and Sydney, an information and entertainment revolution is rapidly shifting into gear. It's the most exciting time for in-car entertainment. While the TV screen has long been the centerpiece of living rooms around the world, now screens are taking center stage in cars too, with automakers increasingly fitting out their new models with larger, smarter displays. The whole automotive industry is changing. Felix Walter is head of automotive at in-car entertainment and technology provider 3SS. Entertainment has always been part of the journey in the car, but it has been only audio, especially when we look at autonomous driving. Screens will be available to also the drivers in the very, very near future. It's a revolution of how people are using the cars and the screens which are in there. And it's not only about the entertainment, but it's also about information. And now, thanks to a new partnership between 3SS and global news platform Leadstory, drivers and their passengers can access information from some of the world's biggest and most trusted news providers on the road and on demand. We saw how much news content is available via Leadstory and how great it is curated, plus all the search functions, plus all the recommendations. Our whole mission is about letting people watch the news they want, where they want and when they want. Cam Price is CEO and co-founder of Leadstory. People want to watch a very different type of content in the car. They want short form, they want skippable, snackable news. Sport, business, weather is perfect for that. And 3SS is the perfect partner for that ecosystem. I think you won't find anybody in the world who would not be satisfied with the news content which is brought by Leadstory. There's something for everyone. Whether news or entertainment, just like on the big screen at home, in the car experts say content is king. But making it easily accessible to drivers and passengers is also equally important. They don't sit on a couch and start searching for 10, 15 minutes and trying to get inspired. They want to see immediately and use the time they have available in the car to watch something and not to search for something. We pride ourselves on letting people watch the things they want to watch, from the categories they care about. But what's also important is language. These cars are sold all over the world. People should be able to watch the news that matters to them, that's near them and in their language. As 3SS launches its new 3Ready automotive content bundle at the CES tech show in Las Vegas, bringing together leading automakers and content providers. Felix Wolter says brands and advertisers also have an exciting opportunity to come along for the ride. You can create completely new campaigns that you could have not done before. People spend more time in cars, for example, when they charge their EVs and we see more and more EVs on the road. And this creates super, super exciting times. Exciting for drivers and their passengers too. This perfect entertainment experience means the content is relevant, it's easy to use, it's easily accessible and it's constantly changing. you

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