Name: Mattel CEO says tariffs aren’t hurting toy demand
Uploaded: 2025-11-05T00:36:22.772Z
Duration: 2 min 50 s
Description: Mattel CEO Ynon Kreiz says the company is well positioned this holiday season, offering products across every price range as consumers shop for toys and gifts. Despite uncertainty around tariffs, he notes that demand for toys continues to grow both in the U.S. and abroad.

Mattel CEO Ynon Kreiz says the company is well positioned this holiday season, offering products across every price range as consumers shop for toys and gifts. Despite uncertainty around tariffs, he notes that demand for toys continues to grow both in the U.S. and abroad.

New York

Mattel CEO stated that tariffs imposed on Chinese imports have not negatively impacted consumer demand for toys, both in the U.S. and internationally. The company has taken steps to mitigate the cost impact of tariffs, including diversifying its manufacturing across seven countries and maintaining a flexible supply chain.

Retailers have delayed placing orders until later in the year, but Mattel anticipates a strong holiday season and growth quarter. Approximately half of the tariffs have not been passed on to consumers, with Mattel absorbing some of the costs through operational adjustments.

Mattel CEO says tariffs aren’t hurting toy demand

So as people are getting ready to buy toys for Christmas season what do you want them to know the most about what they should be buying in the toy world. You know we are so proud of what we do. Every Christmas we create product that we believe stands out in a very crowded aisle the toy aisle. And our job is to continue to do things that will excite and delight fans and partner with our retailers to create an offering that will be very compelling. Of course it's always about Barbie Hot Wheels American Girl Fisher Price Uno Monster High endless collection across multiple price points. You can buy a Hot Wheels die cast car for a dollar twenty five or you can buy a collector set that we did together with Daniel Arsham a famous artist for seven hundred dollars on Mattel creation. So broad spectrum of product offering a different price points. And part of what we do is to is creating is to create an offering that will appeal for cheap for people and children across all demographics on different and different price points. As we talk today President Trump is shortly going to meet with meeting with President Xi Jinping presumably to deal with tariffs and other things. But to date the tariffs that have been imposed on China has it adversely affected toy companies and particularly Mattel. Well at the start of the year the issue was about cost impact of tariff on product. Then the question became what about consumer reaction to price increase in response to tariffs. Now what we're seeing is that we companies have mitigated for the cost impact. Consumer demand for toys is growing has been growing every quarter in the U.S. and overseas. What we have seen is that retailers have postponed their decision in making orders to the very back end of the year. But seeing that there is demand there is consumer demand. People are buying product at retailers. We expect to see a good holiday season and a strong growth quarter for Mattel. Now about 50 percent of tariffs that have been imposed by the federal government have not been passed along to customers. They're being absorbed by the people that are paying the tariffs. Are you absorbing a large part of the tariffs or are you passing along some of it. Well we have several mitigating actions that we're taking. Much of it is about diversifying our manufacturing footprint and using the fact that we are making product in seven different countries so you can optimize and modulate and create a flexible model that respond to tariff and shifting market conditions. And this is very much part of our journey to create a flexible supply chain that is responsive.

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