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Mashable

How 'KPOP Demon Hunters' became the biggest hit of the year

Mashable · New
Mashable
Mashable
New

The formula behind Netflix's biggest film of all-time.

Breakdown
  • 'Kpop Demon Hunters' became the most-watched title on Netflix and set a Billboard record with four tracks in the Top Ten simultaneously. 10s
  • The film authentically celebrates K-pop culture, highlighting both the spectacle and the challenges faced by idols. 1m 13s
  • Strong, talented female characters fill a representation gap, with the fictional group Huntrix modeled after real K-pop groups. 1m 55s
  • The creators partnered with K-pop industry professionals to ensure musical authenticity and engaged the existing K-pop fan community. 2m 3s
  • A grassroots movement among fans and perfect timing contributed to the film's unprecedented global success. 5m 2s
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