CNBC's Karen Gilchrist weighs in on H&M's expectation-beating fiscal third quarter results and the retailer's commentary around the impact of U.S. tariffs.

Donald Trump has signed an order to impose tariffs imports into the U.S. from countries including China, Mexico and Canada.

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H&M has acknowledged that the effects of tariffs will become more apparent in the upcoming quarter and into the following year. The company has suggested that this could lead to price increases for some goods in the U.S., though it will approach these changes cautiously due to ongoing consumer sensitivity to price hikes.

The retailer is also positioning itself between competitors like Primark and Zara, aiming to move slightly upmarket while facing pressure from fast-fashion rivals such as Shein and Temu. H&M's higher-end divisions, including Arket and Cos, may also play a role in its evolving strategy.

H&M flags tariff impact and potential U.S. price hikes to come

really see that visible impact like you say the augmented stores are much more enhanced it's much more of a comfortable shopping experience and you can really see that born out and that's certainly been fleshed out in the numbers today and welcomed by investors with that share price move as well but interestingly we've also had a little bit more color around the impact of tariffs we touched on it briefly in the prior segment but certainly now the CEO is saying that the impact of tariffs is going to be fully fleshed out in the forthcoming quarter and into early next year and they have suggested that there could be some price increases in the u.s. in particular but also flagging that there is still that sense of caution among consumers so they're gonna have to tread the line quite carefully and make sure that they're only elevating the prices of certain goods I think where they can afford to do so it's been a funny position hasn't a wedge between Primark and Zara to an extent but I think it's trying to slide the scale up towards our a bit more I think we can see that for sure and then we've of course had the pressure from Sheehan and Teemu and I think it's maybe trying to edge away from that being a little bit more elevated a little bit more higher end and certainly it's got its other divisions as well including Arquette and cause and these are ones that are at the higher end as well so we could see H&M

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H&M flags tariff impact and potential U.S. price hikes to come

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