Name: Ford teams up with Amazon to sell certified used cars online
Uploaded: 2025-11-17T18:38:42.347Z
Duration: 1 min 55 s
Description: Ford Motor Co. has struck a deal to sell certified used cars through Amazon.com Inc. Ford becomes the second automaker on the Amazon Autos portal, which allows car buyers to browse, finance and purchase a used car.

Ford Motor Co. has struck a deal to sell certified used cars through Amazon.com Inc. Ford becomes the second automaker on the Amazon Autos portal, which allows car buyers to browse, finance and purchase a used car.

San Francisco

Ford has entered into a partnership with Amazon to sell its certified used vehicles online, joining the Amazon Autos portal. Unlike Hyundai, which began selling new cars on Amazon about a year ago, Ford is initially focusing on certified used cars, working closely with its dealer network to implement the program.

The initiative is designed to streamline the car-buying process by offering fixed prices and a fully digital purchasing experience, though price negotiation is not available. The move comes as consumers increasingly seek affordable alternatives to new cars, with Ford's certified program offering multipoint inspections and warranties to make used vehicles more attractive.

Ford teams up with Amazon to sell certified used cars online

Is this a game changer for Ford at all to be able to sell its used vehicles on Amazon? It's sort of Ford putting a toe in the water on doing a deal with Amazon. Hyundai was the first to get on the Amazon Auto's portal about a year ago, and they're selling new cars. Ford is coming with its certified used cars first to see how that goes. They are getting a lot of interest from their dealers in it. They do this in partnership with their dealers. But it will sort of address these issues that consumers have about the hassles of buying a car. It's one fixed price. It's a pretty speedy process. You can do it all on your phone or at your laptop. Can't do any deals, though, right, with Amazon. I like buying a car because you get to really move the price down if you know how to do it. It's interesting that it's just used cars because, on the one hand, they're not going with the new cars like Hyundai and others who have gone online in various forms. On the other hand, it says something about the affordability of new cars that people are taking certified used cars as a real substitute. That's absolutely right, Matt. We have this affordability crisis in the new car market where the average price is now over $50,000. Well, the average price of a used car, a three-year-old used car, is about $31,000, which I know sounds like what a new car used to be. It is. But it's still more affordable. So many new car buyers are migrating to the used lot. Ford's certified program, like many other certified programs, includes a multipoint inspection. You actually can get a warranty of up to a year and 12,000 miles. So it's feeling a little more like the new car buying experience. There's a few more guarantees. But it is a growing market. Used vehicles are what a lot of mainstream buyers are turning to.

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