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CBS America

Couple starts movement to give kids a smartphone-free childhood

CBS America · Just In
CBS America
CBS America
Just In

A U.K. couple started with a simple message, asking on Instagram if other parents could ban together to start a smartphone-free childhood. It's now grown to a global movement, with a chapter in 39 countries. Leigh Kiniry reports.

Breakdown
  • Movement began with UK parents concerned about smartphone use in children 10s
  • Viral Instagram post led to groups in every UK county within weeks 47s
  • Campaign expanded globally, now in 39 countries 1m 3s
  • Parents urged to delay smartphones until 14, social media until 16 1m 26s
  • Over 160,000 parents have signed the pledge to delay smartphones 2m 48s