Champagne producers in northeastern France need to find new markets after U.S. President Donald Trump threatened 30% tariffs on EU exports, the chairman of a French industry group said. While the tariffs could also hit industry jobs, climate change also looms large over producers.

Champagne

French champagne producers are facing significant challenges following the threat of 30% tariffs on EU exports by the United States. The US is the largest market for champagne, accounting for about 10% of exports, or up to 30 million bottles annually. Industry leaders say the tariffs could increase prices for consumers and threaten jobs throughout the supply chain, both in France and the US.

While the tariffs may encourage producers to seek new markets, replacing US sales is not straightforward due to longstanding commercial relationships. In addition to trade barriers, climate change continues to pose risks for producers, impacting finances and market stability. Some boutique producers see potential to expand their market share in the US with competitive pricing and quality, but overall exports have declined, despite a slight increase earlier in the year.

Can French champagne producers ride out U.S. tariffs?

US President Donald Trump's 30% tariffs are threatening to take the fizz out of the French champagne industry. Producers warn the levies will push up prices for consumers and threaten jobs along the supply chain, including in the United States. The US is the biggest market for champagne with 10% of exports by volume, equivalent to 27 million to 30 million bottles per year. Maxime Touban, chairman of industry group Comité Champagne, says 70% of champagne sales are concentrated in five countries. While he says tariffs should encourage producers to seek new markets, replacing US sales is not easy. We can't just wipe out in a few days all the commercial work that has been done over 200 years. We can't just take our volumes to Asia or South America today. We have the ambition to continue to trade with the United States. The tariffs, due to come in on August 1st, aren't the only threat. Climate change looms large for independent producers like Stéphane Vignon. We already suffer enough from climate risks. Our finances are drained by this, and that is very bad news that will harm all the players in the market. A small silver lining, he says, is boutique producers like him could grow their share in the US with more competitive prices and top quality. Total champagne exports fell more than 10% last year, but rose slightly in the first four months of 2025, ahead of a 10% tariff in April, data showed.

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