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CBS America

Affordability takes center stage at Detroit Auto Show

CBS America · Just In
CBS America
CBS America
Just In

The Detroit Auto Show is now open to the public, and "CBS Saturday Morning" gets a first-hand preview with Ford CEO Jim Farley.

Breakdown
  • Ford unveiled the Bronco RTR, a performance SUV, at the auto show.
  • Trucks and SUVs dominated, while EVs had a reduced presence. 10s
  • Average new car price exceeded $50,000 for the first time. 2m 12s
  • Ford plans to invest more in affordable vehicle lineups. 2m 24s
  • Ford partnered with Carhartt to train workers for skilled labor roles. 3m 14s