Professional women's sports are experiencing hypergrowth, expanding 4.5 times faster than men's sports. According to the consulting firm McKinsey, global revenues for women's sports are projected to reach $2.3 billion this year.
Breakdown
- Women's sports leagues are expanding and seeing rapid growth
- Women's sports are growing 4.5 times faster than men's, with $2.3B revenue projected 16s
- Major events like WNBA finals and NWSL championship drew over 1M viewers 42s
- Denver Summit FC sold 45,000 tickets for its first match 1m 11s
- Local sports bars and new broadcast deals are increasing access for fans 1m 28s