Name: Con el regreso de Trump, las empresas estadounidenses retroceden en la DEI
Uploaded: 2025-01-16T06:41:55.777Z
Duration: 4 min 38 s
Description: En Estados Unidos está aumentando la reacción contra la política de diversidad, equidad e inclusión, y las grandes empresas están reduciendo sus esfuerzos. Es probable que la segunda presidencia de Trump intensifique esta tendencia. Entonces, ¿por qué tienen esperanzas los expertos?

En Estados Unidos está aumentando la reacción contra la política de diversidad, equidad e inclusión, y las grandes empresas están reduciendo sus esfuerzos. Es probable que la segunda presidencia de Trump intensifique esta tendencia. Entonces, ¿por qué tienen esperanzas los expertos?

Donald Trump is preparing to take office after defeating Kamala Harris in the U.S. Presidential election.

U.S. Presidential Elect

A small business in Warsaw, Poland, led by gay couple Sebastian and Wojciech, is making strides in promoting LGBTQ acceptance through their company Dwar Borsuki, which translates to "The Two Badgers". They create handmade bags and accessories adorned with a rainbow flag to support Poland's LGBTQ community. Despite challenges from Poland's right-wing government, which has impacted LGBTQ-supportive NGOs, their products not only represent a symbol of gay pride but also support pro-LGBTQ organizations, with customer incentives to show proof of donations.

Their bags, made from donated offcuts from textile companies, have attracted clients like French cosmetics brand Garnier. The business aims to grow further with corporate partnerships while maintaining its commitment to quality and social impact. Another Polish company, Kubota, known for its famous flip-flops, has incorporated LGBTQ-positive campaigns since 2018. Although it faced some backlash, the brand has seen an increase in sales, reaching turnover rates of approximately six million euros annually and has expanded its market beyond Polish borders, including Germany.

Both businesses are part of Poland's so-called "pink economy", valued at 35.8 billion euros per year, making it the seventh largest in the European Union. Despite the lack of awareness among some citizens about the pink economy, experts suggest keeping political interventions out of the economy to allow such businesses to thrive. The pink economy contributes just over 5 percent to Poland's GDP, underscoring its significance in the national economic landscape. These efforts by Polish businesses illustrate a significant movement toward both economic growth and societal acceptance for the LGBTQ community.



Con el regreso de Trump, las empresas estadounidenses retroceden en la DEI

Un edificio residencial en el centro de Varsovia, en el sótano el taller de la pareja gay Sebastian y Wojciech y su negocio Dwar Borsuki, que en polaco significa los dos tejones. Crean bolsos y accesorios hechos a mano, cada uno con una bandera arco iris, para mostrar su apoyo a la comunidad LGBTQ de Polonia. Una gran cadena de muebles con presencia mundial o una gran cadena de ropa pueden utilizar este símbolo, pero no hay ningún mensaje vinculado a él. No apoyan a ninguna de las organizaciones LGBT. Creo que su deseo es capitalizar parte de este dinero rosa del mercado. Una mochila cuesta unos 55 euros, pero sus clientes obtienen un descuento de 10 euros si pueden demostrar que han donado a una organización pro-LGBTQ. La vida LGBTQ en Polonia no es fácil. El gobierno de derechas, en el poder desde hace ocho años, ha dificultado para las ONG que apoyan los derechos LGBTQ. Estas bolsas que Sebastian está cosiendo se venderán a una empresa, la marca francesa de cosméticos Garnier. Ahora lo es todo para nosotros. A veces estamos cansados porque teníamos mucho trabajo y lo hacíamos sólo para dos. Pero es agradable. Todos sus productos se fabrican a partir de recortes que adquieren gratuitamente a otras empresas textiles. Esta es una pequeña empresa de Varsovia. Hacen todos sus productos aquí ellos mismos. Y el plan es, con los clientes corporativos ahora a bordo, que puedan crecer. Y no sólo dentro de la comunidad LGBT. Otra empresa que promueve la aceptación del colectivo LGBTQ en Polonia es Kubota, con sede en el oeste del país. ciudad de Lodz. Una famosa marca polaca de chanclas de los años 90, que vio cómo sus ventas se reducían a unos pocos cientos pares al año. Wacław Mikołajewski formó parte de un equipo de adquisición en 2018, que renovó la marca y puso en marcha a realizar campañas públicas pro-LGBTQ. Es de esperar que se produzcan algunas reacciones no tan agradables. Y lo fueron. Dijeron, ya sabes, nunca volveré a comprar tus chanclas. Y decimos, OK, adiós. Pero vino mucho más. Ahora facturan seis millones de euros al año y empiezan a vender fuera de Polonia. fronteras, incluida Alemania. Se trata de empresas consideradas parte de la economía rosa, un término utilizado para describir la poder adquisitivo de la comunidad LGBT. Según datos de 2022 de OutNow Consulting, la llamada economía rosa de Polonia tiene un valor del 35,8 mil millones de euros al año. Es la séptima economía rosa de la Unión Europea y sigue creciendo. Así que si fueras Ben and Jerry's o Pantene, por ejemplo, ambos han emprendido campañas de marketing comercial bastante importantes con contenido LGBT plus en Polonia en los últimos años, usted está pensando, me atrevería a sugerir, tanto con su corazón como con su cabeza. El PIB de Polonia es de casi 700.000 millones de euros. Así que la economía rosa representa algo más del 5 por ciento. Un economista polaco nos dijo que el gobierno hace bien en mantener sus posiciones políticas al margen de la economía rosa. para que las empresas prosperen. No soy un gran fan del intervencionismo diario de un gobierno a la economía. Es el mercado el que impulsa el crecimiento a largo plazo. Y la mayoría de los países que prosperan es básicamente que crean las regulaciones que pueden permitir que los individuos y las empresas prosperen en ellos. Pero, ¿qué piensan los polacos de la calle de esta llamada economía rosa? Lo primero que pienso es que es algo común con Barbie. ¿Qué es eso? No lo sé. La verdad es que no tengo ni idea. Sé lo que es una moneda de oro y sé lo que es una moneda verde. No sé lo que es una moneda rosa. De vuelta al taller, el negocio de Twardowski es un trabajo de amor. Esperan que su contribución a la economía polaca también traiga aceptación y arco iris en la sociedad polaca.

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