Name: El BTS ARMY llega a tu ciudad con un poder adquisitivo de 5.300 millones de dólares
Uploaded: 2026-03-24T10:55:46.594Z
Duration: 2 min 34 s
Description: Fans de BTS de todo el mundo acuden en masa a Seúl y gastan mucho en viajes, tratamientos de belleza, compras y experiencias, aunque no tengan entradas para el concierto. Aunque la asistencia al concierto del sábado fue inferior a las 260.000 personas previstas, el verdadero poder financiero reside en los fans, deseosos de gastar en servicios y productos.

Fans de BTS de todo el mundo acuden en masa a Seúl y gastan mucho en viajes, tratamientos de belleza, compras y experiencias, aunque no tengan entradas para el concierto. Aunque la asistencia al concierto del sábado fue inferior a las 260.000 personas previstas, el verdadero poder financiero reside en los fans, deseosos de gastar en servicios y productos.

Seoul

Fans of the K-pop group BTS are traveling from around the globe to Seoul, South Korea, spending heavily on travel, shopping, beauty treatments, and local cuisine, even if they do not have concert tickets. Analysts estimate that the band's 44-city world tour could generate over $5.3 billion in revenue from tickets, tourism, hotels, dining, and merchandise sales.

The economic impact is already visible, with a 32% rise in foreign arrivals and department store sales surging up to 40% during concert-related periods. BTS merchandise sales at duty-free retailers increased by 430% in the week before the concert, and local businesses such as salons are also seeing a significant uptick in customers. The tour, which starts in Goyang, South Korea, and will visit major cities worldwide, is expected to generate $1.8 billion from ticket sales alone.

El BTS ARMY llega a tu ciudad con un poder adquisitivo de 5.300 millones de dólares

Los fans de BTS de todo el mundo se agolpan en Seúl, la capital de Corea del Sur. Gastan mucho en viajes, tratamientos de belleza, compras y barbacoa coreana, aunque no tengan entradas. Entre sus filas se encuentra María Herrera, de Vancouver, Canadá. Está en Seúl con sus hijas. Nos dedicamos al cuidado de la piel, por ejemplo. Hacemos, por ejemplo, Botox, facial, potenza, y todas esas cosas. Y luego hacemos nuestro cuidado del cabello aquí, como hacemos cortes de pelo. Esta fan de España dice que se va a gastar cerca de 2.000 dólares por dos semanas en la ciudad. Forma parte de una oleada mundial de fans que los analistas denominan BTSnomics. La emoción aumentó antes del esperado espectáculo de regreso de la banda el sábado después de más de tres años separados por el servicio militar. NH Investments and Securities estima que la gira por 44 ciudades del gigante del K-pop podría generar más de 5.300 millones de dólares en entradas, turismo, hoteles, restaurantes y mercancías. A pesar de que el sábado hubo menos asistentes de los esperados, el gasto de los aficionados en torno al evento está generando un impacto económico real. Yoo Jung-hyun es analista de Daeshin Securities. Desde la primera semana de marzo hasta las tres semanas siguientes, el número de llegadas de extranjeros aumentó un 32%. en comparación con el mismo periodo del año anterior. Parece que mucha gente visitó Corea del Sur por el concierto de BTS. Como resultado, se dice que las ventas en los grandes almacenes del centro se han disparado entre un 20% y un 40% durante los días 20 y 21 de marzo. En las giras de Taylor Swift y Coldplay se han registrado aumentos similares. Aunque muchos economistas afirman que los grandes conciertos sólo producen un pequeño impulso a corto plazo, Corea del Sur está cosechando algunos beneficios reales. En una tienda libre de impuestos en el centro de Myeongdong, Las ventas de productos de BTS aumentaron un 430% la semana anterior al concierto. En la misma zona, los ingresos de fin de semana de los grandes almacenes Lotte aumentaron un 30 por ciento respecto a hace un año. El negocio también está mejorando para este salón de belleza local. Un diseñador de cabello dijo que están viendo una gran afluencia de clientes, probablemente debido al concierto. La gira mundial de BTS comenzará el 9 de abril en la ciudad surcoreana de Goyang. Hará paradas en Los Ángeles, Londres, Tokio, Singapur y otros destinos importantes. Sólo la venta de billetes podría alcanzar los 1.800 millones de dólares, con la banda utilizando un escenario centralizado que aumenta la capacidad.

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