Name: Sportswear brand On launches South Korea robot factory
Uploaded: 2026-02-25T22:09:45.226Z
Duration: 2 min 2 s
Description: Sportswear brand On Running has opened a factory in Busan, South Korea using robots to make running shoes and plans more robot factories in the United States and Europe as it tries to speed up manufacturing and delivery.

Sportswear brand On Running has opened a factory in Busan, South Korea using robots to make running shoes and plans more robot factories in the United States and Europe as it tries to speed up manufacturing and delivery.

Busan

Swiss sportswear company On has opened a new factory in Busan, South Korea, utilizing 32 robots to manufacture running shoes. This move is part of On's strategy to speed up production and deliver products closer to consumers, addressing challenges such as tariff increases and supply chain disruptions.

On plans to establish similar robot-powered factories in the United States and Europe. The company currently sources most of its shoes from Vietnam and Indonesia, but aims to reduce tariff costs and environmental impact by localizing production. Recent U.S. tariffs and a Supreme Court ruling have added uncertainty to the industry, influencing On's push for automation and regional manufacturing.

Sportswear brand On launches South Korea robot factory

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