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France 24

Shein stores open in five more French cities

France 24 · 1 month ago
France 24
France 24
1 month ago

Five new Shein shops are set to open in France, the first outside of Paris. Initially planned for the end of 2025, their openings were pushed back after the company found itself embroiled in various controversies.

Breakdown
  • Shein opens permanent stores in five French cities, including Dijon 3s
  • Expansion delayed after controversy over child-like sex dolls on website 15s
  • Retail partner SGM optimistic about Shein's expansion 26s
  • Galerie Lafayette ended contracts with SGM over Shein outlets 57s
  • Paris BHV Shein outlet underperforms despite 5,000 daily visitors 1m 7s
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