New England Patriots owner Robert Kraft's Blue Square Alliance Against Hate was launched in 2025, following the success of his 2023 Blue Square campaign, to help combat antisemitism and hate in all forms.
Breakdown
- Kraft expands campaign to address all forms of hate, not just antisemitism 29s
- Super Bowl ad aims to foster empathy and motivate action against hate 49s
- Patriots' command center tracks online hate speech trends among youth 1m 5s
- Unity dinners bring Black and Jewish students together to find commonalities 1m 36s
- Participants seek to include Palestinian students for broader dialogue 2m 15s