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News 12

Ring’s Super Bowl ad sparks privacy concerns

News 12 · 1 month ago
News 12
News 12
1 month ago

The company is not accused of any wrongdoing. Still, the ad quickly generated concern and speculation online about how similar technology might be used in the future.

Breakdown
  • Ring's Super Bowl ad introduced the Search Party feature for lost pets 14s
  • The feature uses AI to match dog photos with outdoor camera footage 10s
  • Viewers raised concerns about potential misuse for tracking people 24s
  • Amazon says sharing footage is voluntary and feature is dog-specific 39s
  • Law enforcement can request video via Community Requests, but only with owner consent 54s
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