La autoridad italiana de defensa de la competencia investiga a las marcas mundiales de belleza Sephora y Benefit Cosmetics por intentar vender tratamientos antienvejecimiento a niños de apenas 10 años. Las acusa de adoptar una "insidiosa estrategia de marketing" que incita a los menores a una "obsesión por el cuidado de la piel".
Breakdown
- Italy probes Sephora and Benefit for marketing anti-aging products to children 19s
- Regulators allege use of young influencers and unclear ad labeling 31s
- Experts say many ads lack required sponsorship disclosure 55s
- Dermatologists warn some products are harsh and not for children 1m 0s
- Canada's rules on such marketing are unclear, experts call for review 1m 36s