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Italia investiga a Sephora y Benefit por "mercadotecnia insidiosa" dirigida a los niños

CBC News · Less Recent
CBC News
CBC News
Less Recent

La autoridad italiana de defensa de la competencia investiga a las marcas mundiales de belleza Sephora y Benefit Cosmetics por intentar vender tratamientos antienvejecimiento a niños de apenas 10 años. Las acusa de adoptar una "insidiosa estrategia de marketing" que incita a los menores a una "obsesión por el cuidado de la piel".

Breakdown
  • Italy probes Sephora and Benefit for marketing anti-aging products to children 19s
  • Regulators allege use of young influencers and unclear ad labeling 31s
  • Experts say many ads lack required sponsorship disclosure 55s
  • Dermatologists warn some products are harsh and not for children 1m 0s
  • Canada's rules on such marketing are unclear, experts call for review 1m 36s
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