Since the pandemic, cinemas have been closing across the U.S. and U.K. But lately, more people have been going to movie theaters. Is Gen Z driving this comeback?
Breakdown
- US theaters saw an 8% rise in moviegoers and 10% in Gen Z audiences vs. 2022 17s
- Gen Z values immersive cinema experiences over multi-screen distractions 1m 16s
- Celebrities and online platforms like Letterboxd boost cinema culture 1m 37s
- Box office hits became social events, driving themed group outings 2m 8s
- Quality films and offline events promoted online fuel cinema attendance 2m 44s