Name: Indias Ayurveda industry: From tradition to big business
Uploaded: 2026-02-26T13:19:48.015Z
Duration: 4 min 57 s
Description: Ayurveda has been practiced in India for thousands of years, but its role is changing today.

Ayurveda has been practiced in India for thousands of years, but its role is changing today.

Kochi

Ayurveda, an ancient Indian system of medicine, is transitioning from a traditional practice to a significant industry. Practitioners and institutions like Sanjeevanam in Kerala are integrating Ayurveda with modern healthcare, attracting thousands of patients annually for both wellness and curative treatments. The Indian Ayurveda products market is currently valued at $10.5 billion, with expectations of doubling within a few years due to annual growth rates of 15-20%.

The industry’s expansion is supported by government initiatives, increased research, and a growing global demand for holistic health solutions. Regulatory challenges abroad remain, but Ayurveda's influence is spreading internationally, especially in wellness tourism and among younger generations seeking balanced lifestyles.

India's Ayurveda industry: From tradition to big business

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