Name: How an online Milk Map is helping Serbian farms survive
Uploaded: 2026-03-03T16:06:54.792Z
Duration: 4 min 5 s
Description: Serbian dairy farmers are struggling with the dual challenge of low farm gate prices and cheap imports. Some have been blocking roads in protest. But instead of the government, it is IT experts who are trying to help.

Serbian dairy farmers are struggling with the dual challenge of low farm gate prices and cheap imports. Some have been blocking roads in protest. But instead of the government, it is IT experts who are trying to help.

Sipić

Serbian dairy farmers are struggling with low milk prices due to large-scale imports and concerns over the quality of some imported products. In response, many have joined nationwide protests demanding higher purchase prices and stricter import controls, warning of potential collapse in the agricultural sector.

To help address these challenges, IT experts created an online 'Milk Map' in 2023, enabling over 500 farms to sell milk directly to consumers. While farmers like Jovan Golubovic see the platform as a helpful short-term solution, they emphasize the need for long-term government action to secure the future of Serbia's dairy industry.

How an online 'Milk Map' is helping Serbian farms survive

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