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CBC News

Hannah Montana returns: Why Disney is recycling its zillennial icons

CBC News · 8 days ago
CBC News
CBC News
8 days ago

Pop culture experts say the Disney Channel, once flush with millions of fans and multiple hit tween shows, may be hoping millennial and Gen Z nostalgia can help recreate its early success through Hannah Montana and Camp Rock reunions.

Breakdown
  • Disney brings back Hannah Montana and Jonas Brothers for 2026 specials 31s
  • 20th anniversary teaser garners over a million views in one day 45s
  • Disney Channel cable viewership drops from 2 million to 100,000 by 2025 1m 3s
  • Experts cite streaming and social media for declining TV audiences 1m 10s
  • Disney focuses on nostalgia and proven hits for easier marketing 1m 48s
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