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CBC News

Got sucked into a vertical microdrama? You are not alone

CBC News · 21 days ago
CBC News
CBC News
21 days ago

Microdramas — outlandish stories served up in one- to two-minute chunks in a vertical aspect ratio — are delivering melodramatic content straight to peoples' social feeds, and they're proving to be big business.

Breakdown
  • Microdramas are short, vertical video series popular on social media. 8s
  • The format gained massive popularity in China and is growing in Canada. 27s
  • Microdrama industry in China made about $7 billion USD in 2024. 1m 7s
  • Global industry revenue could reach $10 billion by 2030. 1m 15s
  • Unions and fans are pushing for better labor standards and diversity. 1m 31s
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