Microdramas — outlandish stories served up in one- to two-minute chunks in a vertical aspect ratio — are delivering melodramatic content straight to peoples' social feeds, and they're proving to be big business.
Breakdown
- Microdramas are short, vertical video series popular on social media. 8s
- The format gained massive popularity in China and is growing in Canada. 27s
- Microdrama industry in China made about $7 billion USD in 2024. 1m 7s
- Global industry revenue could reach $10 billion by 2030. 1m 15s
- Unions and fans are pushing for better labor standards and diversity. 1m 31s