Paris fashion week is currently underway with luxury brands showcasing their "haute couture" summer collection for the upcoming season. But the industry is now facing increasingly growing competition from ultra-fast-fashion, which has transformed consumer behavior. Giants like Shein now use artificial intelligence to identify growing trends and produce and sell faster.
Breakdown
- Luxury brands unveil new collections with traditional elegance
- Ultra-fast fashion brands use AI to track trends and speed up production 15s
- Fast fashion market projected to reach $178 billion by 2026 39s
- Ultra-fast fashion exploits legal loopholes to avoid accountability 1m 2s
- France introduces eco-tax and stricter penalties for ultra-fast fashion 1m 17s