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CBS America

Biggest stars, trends featured in this year's Super Bowl ads

CBS America · 2 months ago
CBS America
CBS America
2 months ago

Ad Age editor-in-chief Jeanine Poggi joins "CBS Mornings" to break down which ads during Super Bowl LX stood out and if some missed the mark.

Breakdown
  • Nostalgia and celebrity appearances were major trends in Super Bowl ads 6s
  • Ads targeted diverse demographics with pop culture and new creators 19s
  • Health and farm brands reflected a shift toward wellness culture 1m 50s
  • Tide and Google Gemini ads stood out for humor and humanizing AI 2m 13s
  • Over-the-top humor and emotional resonance helped certain ads stand out 2m 39s
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