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CBS America

Backlash over viral Ring ad that sparked mass surveillance fears

CBS America · 2 months ago
CBS America
CBS America
2 months ago

Ring's ad for a new feature would have allowed homeowners to share camera footage with police, but was then scrapped after massive backlash. Matt Gutman has more.

Breakdown
  • Ring's Super Bowl ad promoted a police video-sharing feature 21s
  • The ad sparked backlash and fears of mass surveillance 35s
  • Amazon canceled its planned partnership with Flock Safety 46s
  • Law enforcement accessed Ring footage without a subscription
  • The Nancy Guthrie case raised questions about privacy and surveillance 1m 41s
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