The WTA is locking in a blockbuster partnership with Mercedes-Benz with a multiyear deal that is set to become the largest sponsorship in women's sports history. The tour will be branded "WTA Tour Driven by Mercedes" starting in 2026, marking a major commercial leap for women's tennis.
Breakdown
- WTA announces record sponsorship deal with Mercedes-Benz
- Mercedes-Benz to support all WTA tour levels, boosting event profiles 1m 40s
- WTA aims to triple commercial revenue by 2029 with new partnerships 2m 25s
- WTA highlights diversity and global influence of its athletes 3m 39s
- WTA leadership expresses confidence in the future amid industry changes 4m 57s