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Bloomberg

WTA lands record Mercedes mega-deal

Bloomberg · Just In
Bloomberg
Bloomberg
Just In

The WTA is locking in a blockbuster partnership with Mercedes-Benz with a multiyear deal that is set to become the largest sponsorship in women's sports history. The tour will be branded "WTA Tour Driven by Mercedes" starting in 2026, marking a major commercial leap for women's tennis.

Breakdown
  • WTA announces record sponsorship deal with Mercedes-Benz
  • Mercedes-Benz to support all WTA tour levels, boosting event profiles 1m 40s
  • WTA aims to triple commercial revenue by 2029 with new partnerships 2m 25s
  • WTA highlights diversity and global influence of its athletes 3m 39s
  • WTA leadership expresses confidence in the future amid industry changes 4m 57s