LeadStory

Mashable

Why new Christmas movies don’t hit the same (yet)

Mashable · Just In
Mashable
Mashable
Just In

Christmas films aren’t just stories — they’re emotional traditions built over decades.

Breakdown
  • Classic Christmas movies became traditions through years of repetition and ritual 1m 2s
  • Scheduled TV airings made holiday movies anticipated events, strengthening their impact 1m 31s
  • Familiarity and repetition trigger comfort and pleasure in viewers' brains 2m 25s
  • Streaming reduces anticipation and repetition, making it harder for new films to become traditions 3m 12s
  • New Christmas movies may become classics as they accumulate years of memories 4m 29s