Toymaker Mattel has unveiled a new Barbie with Type 1 diabetes. Pam Morrisroe, the chief marketing officer for Breakthrough T1D, the organization that worked with Mattel to make this doll, joins "The Daily Report" to discuss.

Mattel has launched a new Barbie doll designed to represent children living with type 1 diabetes. The doll features a continuous glucose monitor, an insulin pump, and a smartphone app, reflecting the daily realities of managing the condition. The project was developed in partnership with Breakthrough T1D, involving input from children and adults with type 1 diabetes to ensure accuracy and authenticity.

The initiative aims to promote visibility and inclusion for children with type 1 diabetes, providing them with a toy that reflects their experiences. The doll is also intended to serve as an educational tool, helping to foster understanding and awareness in classrooms and among peers. The release is part of Mattel's broader efforts to create a more inclusive line of Barbie dolls.

Why Mattel's latest Barbie with Type 1 diabetes was created

We spoke a little bit yesterday about a new addition to the Barbie world. Toy maker Mattel unveiled one with type 1 diabetes and type 1 Diabetes happens when the body can't produce enough insulin, which is needed to help regulate blood sugar Mattel's newest Barbie features all the standard medical equipment needed to navigate living with this chronic condition and Pam Morse Row joins us here in studio 57. She is the chief marketing officer for breakthrough t1d It is the organization that worked with Mattel to make this doll Pam. Welcome. Welcome I'm so glad that you're here because this has gotten so much attention just even in the past couple of days since it came out What does it mean for children with type 1 diabetes to be able to see a doll like this that represents what they go through? Yeah, I think it has been incredible. I think they feel seen they feel heard they feel empowered she is visibly wearing her devices and It's the conversation has been incredible I've been following along on social media and it's been amazing to watch Not only young girls But I'd say adults women our age who said God if I had this when I was nine years old It would have made such a difference. So it's been incredible the importance of representation Can you walk us through what exactly does this Barbie have? Yes, she has So first she has a continuous glucose monitor on her arm where we call it a CGM That's monitoring her blood sugar levels throughout the day and then she has her cell phone Mm-hmm, and that has her CGM app on it So that quickly shows her how she's managing her diabetes and her blood sugar levels throughout the day And then she also has an insulin pump. So as she needs it, she will get her insulin throughout the day How did this collaboration with Mattel happen? It was incredible. I will say Mattel reached out to us So I think they they had actually heard of us they had known that we have a really strong community and connection to the type 1 diabetes community and they reached out to us and With this fashionista line, it's very important to them that they get it, right? And they wanted to make sure that they had the voice of the community in this doll and that's what we did We worked very closely with them with focus groups people on our staff who have type 1 diabetes, but also Volunteers we have an incredible volunteer base and we Enlisted their children to come and be part of that process to help us get the doll just right Of course this doll isn't just for children who have type 1 diabetes. What kind of conversation do you hope that it opens up? That part has been amazing. You know, I think it is an invisible disease often people you don't know immediately when somebody has type 1 diabetes necessarily unless you see their devices and People with type 1 diabetes are making hundreds of decisions a day more than we are if we do not have type 1 diabetes So I think it's a conversation starter and it's a great way to educate I had a woman reach out to me today. Who's a pre-k teacher. Mm-hmm and she said she ordered she pre-ordered a doll she got in early enough and she's gonna use it in her classroom because she has Two students with type 1 diabetes, so it's a great way to learn and teach and build awareness You know, this is also part of a larger push from Barbie in the past few years to have a more inclusive line What is the importance of that? it Representation matters so much visibility matters so much. And like I said earlier we have seen that We work so hard to make sure that this got out in the world but it's almost as if the marketing team didn't need to do the work because it has just spread so far and so wide and people feel seen and heard and You know Mattel is an incredible partner because they understand that girls can be anything that they want to be and they're showing that with this doll Too it is hard. It is hard to have type 1 diabetes, but you can be anything you want to be I love this and I I really appreciate you being here Pam I don't get to play with Barbies for work very often, but this is a great occasion to do so So thank you very much. Thank you. It was great to be here

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