LeadStory

Bloomberg

Why Chinese consumers are turning away from LVMH, Gucci

Bloomberg · Just In
Bloomberg
Bloomberg
Just In

China's $49 billion luxury market is shifting amid a prolonged economic slump. Spending on foreign premium brands like LVMH and Gucci is stalling, while consumers turn to homegrown labels such as Laopu Gold, Songmont, and Mao Geping.

Breakdown
  • Spending on foreign luxury brands in China is stalling as local premium brands gain traction. 6s
  • Economic slowdown and high youth unemployment are making Chinese consumers more selective in luxury shopping. 1m 4s
  • Chinese premium brands attract buyers with cultural storytelling and lower prices while maintaining quality. 1m 38s
  • Western luxury brands are adapting by creating experiential mega stores and emphasizing storytelling. 3m 34s
  • The sustainability of local luxury brands' growth is uncertain due to China's weak economy and stagnant middle-class income. 2m 22s
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