China's $49 billion luxury market is shifting amid a prolonged economic slump. Spending on foreign premium brands like LVMH and Gucci is stalling, while consumers turn to homegrown labels such as Laopu Gold, Songmont, and Mao Geping.
Breakdown
- Spending on foreign luxury brands in China is stalling as local premium brands gain traction. 6s
- Economic slowdown and high youth unemployment are making Chinese consumers more selective in luxury shopping. 1m 4s
- Chinese premium brands attract buyers with cultural storytelling and lower prices while maintaining quality. 1m 38s
- Western luxury brands are adapting by creating experiential mega stores and emphasizing storytelling. 3m 34s
- The sustainability of local luxury brands' growth is uncertain due to China's weak economy and stagnant middle-class income. 2m 22s