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Bloomberg

Utah eyes first-ever PE deal for college football

Bloomberg · Just In
Bloomberg
Bloomberg
Just In

The University of Utah is on the brink of a first-of-its-kind deal, teaming up with New York private-equity firm Otro Capital. The plan? A brand-new LLC that would turn Utah's football program into a for-profit enterprise.

Breakdown
  • Utah completes first-ever private equity deal in college football 16s
  • Deal aims to bring efficiency and new revenue to non-major conference teams 44s
  • A unique holding company structure will manage sports and entertainment 1m 32s
  • Private equity could shift competitive balance by funding player payments 2m 8s
  • Success may attract investors to larger programs like Ohio State and Notre Dame 2m 22s