Name: South Korea says advertisers must label AI-generated ads
Uploaded: 2025-12-12T09:23:01.702Z
Duration: 1 min 5 s
Description: South Korean officials said they will ramp up screening and removal of problematic AI-generated ads and impose punitive fines.

South Korean officials said they will ramp up screening and removal of problematic AI-generated ads and impose punitive fines.

Seoul

South Korea has announced that, beginning next year, all advertisements produced using artificial intelligence must be clearly labeled. This regulation is intended to reduce deceptive promotions, such as those featuring fabricated experts or deep-faked celebrities, which have become prevalent on social media platforms.

Authorities plan to increase monitoring of AI-generated ads, remove problematic content, and impose punitive fines on violators. Despite these regulatory efforts, the government remains committed to advancing its computer chip industry to support the global AI sector, with Prime Minister Kim Min-suk stressing the need to minimize the negative impacts of new technologies.

South Korea says advertisers must label AI-generated ads

As of next year, South Korea requires advertisements made with artificial intelligence to be labeled accordingly. The move comes in an effort to curb the number of deceptive promotions featuring fabricated experts or deep-faked celebrities endorsing products on social media. South Korean officials have also said they will ramp up monitoring, remove problematic AI-generated ads, and introduce punitive fines. AI-generated ads have become staples across media platforms in South Korea, but officials say the tool is a growing risk to consumers, particularly older generations who struggle to tell the difference between AI and reality. Despite the decision, the government remains ambitious to strengthen the country's capabilities in advanced computer chips that power the global AI race. Prime Minister Kim Min-suk emphasized it is important to minimize the side effects of new technologies as the country embraces the AI era.

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