In Senegal, the madd fruit—also called Saba senegalensis—is a seasonal favourite, prized for its tangy-sweet flavour and health benefits. From Dakar’s markets to Casamance villages, madd supports local farmers and traders.

Dakar

In southern Senegal's Monts forest, the wild fruit known as mad is harvested by local workers who benefit from a fixed price per sack, providing stability regardless of supply levels. The fruit from Casamance has recently received a protected geographical indication (PGI), certifying it as a high-quality product harvested using environmentally friendly methods and processed without artificial additives.

Despite its growing reputation, the mad industry faces challenges due to its artisanal processing methods and limited infrastructure, with less than five percent of the available raw material processed each year. Stakeholders highlight the need for improved equipment, packaging, and access to profitable markets to boost incomes, as the sector currently generates an average of 500 million CFA francs annually.

Senegal is going 'madd' about a certain fruit

In the Monts forest in southern Senegal, the wild fruit mad grows. Lansana has spotted some kernels, hidden in the foliage more than 15 meters above ground. When I climb, I can harvest two sacks of mad. The price per sack is set at 14,000 safer francs this year, just over 20 euros. The fixed price works well for us. If there's a lot of mad, they buy it at the same price. If there's little, they still buy it at the same price. So that's an advantage for us who harvest it. Thanks to the protected geographical indication, mad from Casamance is now certified as a high-quality product, harvested when ripe, with nature-friendly practices and processed without artificial dyes or preservatives. Mad is only harvested for three months a year, and processing remains largely artisanal. A challenge for producers. We don't have large-scale systems yet, so we make do with a few freezers in the processing units. When you work manually, you can't produce in volume. It's small quantities that don't allow you to operate all year round. One of the biggest challenges is to industrialize the process to set up systems to preserve semi-processed products, like mad nuts for example. Less than five percent of the available raw material is processed each year. Mariama helped implement and guide the PGI certification process for mad from Casamance. There was a need to strengthen processing capacities, with equipment, quality packaging and financial means to secure a supply of raw materials. On the marketing side, these stakeholders need access to more profitable markets to improve incomes of all involved. According to actors in the industry, the mad sector generates an average of 500 million safer francs each year.

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