Paramount+ outbid its larger competitors to earn the streaming rights for UFC, bringing the platform a growing audience of 100 million in the U.S. alone.
Breakdown
- Paramount+ wins exclusive UFC streaming rights, outbidding Netflix and Amazon. 19s
- The seven-year deal is valued at nearly eight billion dollars. 23s
- All UFC events will be available free to Paramount+ subscribers, with select events on CBS. 27s
- UFC claims a global fanbase of nearly 950 million, with 100 million in the U.S. 54s
- Canadian fans remain on pay-per-view for now, but international streaming rights are under negotiation. 1m 2s